Company biography definition persona
Biography examples for students.
Company biography definition persona
Persona (user experience)
Personalized fictional characters representing a consumer or user category
A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a potential end user.[1] Personas represent the similarities of consumer groups or segments.
They are based on demographic and behavioural personal information collected from users, qualitative interviews, and participant observation. Personas are one of the outcomes of market segmentation,[2] where marketers use the results of statistical analysis and qualitative observations to draw profiles, giving them names and personalities to paint a picture of a person that could exist in real life.
The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used.
Personas are useful in cons